Constant Contact Review

What is Constant Contact?

Constant Contact is a popular email marketing and online marketing platform. It provides a range of tools and services to help businesses and organizations create, manage, and optimize their email marketing campaigns. Constant Contact offers features such as customizable email templates, contact list management, email scheduling, tracking and reporting, automation, and integrations with other marketing platforms and software.

The platform allows users to design and send professional-looking emails to their subscribers, track the performance of their campaigns, and make data-driven decisions to improve their marketing efforts. It also provides tools for managing contact lists, segmenting subscribers based on various criteria, and automating email sequences and responses.

In addition to email marketing, Constant Contact offers other marketing services such as social media marketing, event management, and online survey creation. These features allow businesses to engage with their audience across different marketing channels and gather feedback and insights.

Constant Contact has been widely used by small and medium-sized businesses, nonprofit organizations, and individuals who want to establish and maintain effective communication with their subscribers or customers through email marketing and other online marketing strategies.

How Does Constant Contact Work?

Constant Contact works as an all-in-one email marketing platform that simplifies the process of creating, managing, and analyzing email campaigns. Here’s a step-by-step overview of how it typically works:

1. Account Setup: To get started, you need to create an account on the Constant Contact website. You’ll provide your contact information, organization details, and other necessary information.
2. List Building: Once your account is set up, you can start building your contact list. You can manually add contacts or import existing lists from other sources. Constant Contact also provides tools for capturing email addresses from your website or social media accounts.
3. Email Design: Constant Contact offers a variety of customizable email templates or allows you to create your own designs using a drag-and-drop editor. You can add text, images, buttons, and other elements to create visually appealing emails.
4. Campaign Creation: After designing your email, you can set up your campaign. This includes defining the email subject, sender details, and choosing the recipients from your contact list. You can also segment your list based on specific criteria to target specific groups with personalized content.
5. Email Sending: Once your campaign is ready, you can schedule it for immediate or future delivery. Constant Contact provides options for setting the delivery time, timezone, and other preferences. You can also test the email to ensure it displays correctly across different devices and email clients.
6. Tracking and Reporting: Constant Contact offers comprehensive tracking and reporting features. You can monitor key metrics such as open rates, click-through rates, bounce rates, and unsubscribes. This data helps you evaluate the performance of your campaigns and make data-driven decisions for improvement.
7. List Management: Constant Contact allows you to manage your contact list efficiently. You can add new contacts, segment your list, update subscriber information, and handle opt-outs and unsubscribes. This helps you maintain a clean and engaged contact database.
8. Automation: Constant Contact provides automation features to streamline your email marketing efforts. You can set up automated email series, welcome emails for new subscribers, birthday or anniversary emails, and other triggered or scheduled campaigns.
9. Additional Features: Constant Contact offers additional features such as social media marketing, event management, and online survey creation. These features enable you to integrate different marketing channels and engage with your audience effectively.

Constant Contact’s user-friendly interface and comprehensive set of tools make it accessible to businesses and organizations of various sizes to execute successful email marketing campaigns and enhance their overall online marketing strategies.

What are Constant Contact features?

Constant Contact offers a range of features to help businesses and organizations with their email marketing and online marketing efforts. Here are some key features of Constant Contact:

1. Email Marketing: Constant Contact provides tools for designing and sending professional-looking emails. It offers customizable email templates and a drag-and-drop editor to create visually appealing emails without coding knowledge. You can add images, text, buttons, and other elements to craft engaging content.
2. Contact List Management: Constant Contact allows you to manage your contact list efficiently. You can import contacts from various sources, manually add new contacts, segment your list based on specific criteria, and keep your contact database organized.
3. Automation: The platform offers automation features to streamline your email marketing campaigns. You can set up automated email series, welcome emails, birthday or anniversary emails, and other triggered or scheduled campaigns. Automation helps save time and ensures timely and personalized communication with your subscribers.
4. Tracking and Reporting: Constant Contact provides comprehensive tracking and reporting tools to measure the performance of your email campaigns. You can monitor metrics such as open rates, click-through rates, bounce rates, and unsubscribes. These insights help you understand the effectiveness of your campaigns and make data-driven decisions for improvement.
5. A/B Testing: Constant Contact allows you to test different versions of your emails to determine which performs better. You can test subject lines, email content, and other elements to optimize your campaigns and maximize engagement.
6. Signup Forms and Landing Pages: The platform provides tools for creating signup forms and landing pages to capture email addresses and grow your contact list. You can customize these forms and pages to align with your branding and design preferences.
7. Social Media Marketing: Constant Contact offers features for integrating social media marketing with your email campaigns. You can share your emails on social media platforms, track social media engagement, and encourage social sharing by your subscribers.
8. Event Management: Constant Contact provides event management tools to create and promote events. You can create event invitations, manage registrations, send event reminders, and track attendee information. Integration with popular event platforms is also available.
9. Online Surveys: The platform allows you to create online surveys to gather feedback, conduct market research, or gather customer insights. You can design surveys, distribute them via email, and analyze the results within the Constant Contact platform.
10. Integration and API: Constant Contact integrates with various third-party applications and platforms to streamline your marketing efforts. It offers an API (Application Programming Interface) for developers to create custom integrations and extend the functionality of Constant Contact.

These are just some of the key features offered by Constant Contact. The platform aims to provide a comprehensive suite of tools to help businesses and organizations effectively manage their email marketing campaigns and enhance their overall online marketing strategies.

Constant Contact pricing details

Constant Contact has several key strengths that make it a popular choice for email marketing and online marketing. However, it also has some limitations. Let’s explore the strengths and weaknesses of Constant Contact:

Key Strengths:

1. User-Friendly Interface: Constant Contact is known for its intuitive and user-friendly interface. It provides a simple drag-and-drop editor, customizable templates, and easy-to-navigate tools, making it accessible for users with varying levels of technical expertise.
2. Email Design and Customization: The platform offers a wide range of customizable email templates and a drag-and-drop editor, allowing users to create visually appealing and professional-looking emails. You can add images, text, buttons, and other design elements to match your branding.
3. Contact List Management: Constant Contact provides robust contact list management features. You can import contacts, segment your list based on various criteria, manage opt-outs and unsubscribes, and keep your contact database organized.
4. Automation and Autoresponders: Constant Contact offers automation features that enable you to set up automated email sequences and autoresponders. This helps you deliver timely and personalized emails to your subscribers based on their actions or specific triggers.
5. Tracking and Reporting: Constant Contact provides comprehensive tracking and reporting tools. You can monitor key metrics like open rates, click-through rates, and unsubscribes, and gain insights into the performance of your email campaigns. This data helps you make informed decisions to improve your marketing strategies.
6. Integration Capabilities: Constant Contact integrates with various third-party applications and platforms, allowing you to streamline your marketing efforts. It offers integrations with CRM systems, e-commerce platforms, event management tools, social media platforms, and more.

Weaknesses:

1. Pricing Structure: Constant Contact’s pricing can be a drawback for some users. It offers tiered pricing plans based on the number of contacts, and the cost can increase as your contact list grows. For small businesses or organizations with a limited budget, this pricing structure may be a disadvantage.
2. Limited Advanced Features: While Constant Contact provides a solid set of features for email marketing, it may not offer as many advanced features compared to some other platforms. If you have specific requirements or need advanced automation, segmentation, or personalization capabilities, you may find the platform somewhat limited.
3. Design Flexibility Constraints: While Constant Contact provides customizable email templates, some users may find the design flexibility to be somewhat restrictive. Customizing templates beyond the available options may require more advanced coding knowledge.
4. Learning Curve for Advanced Features: While the interface is user-friendly for basic tasks, mastering some of the more advanced features of Constant Contact may require a learning curve. Users with less technical expertise may find it challenging to leverage the platform’s full capabilities.
5. Limited Survey Functionality: While Constant Contact offers survey creation functionality, it may not be as robust or feature-rich as dedicated survey tools. If you require in-depth survey capabilities, you might consider using a dedicated survey tool alongside Constant Contact.

It’s important to note that strengths and weaknesses can vary depending on individual needs and preferences. Constant Contact remains a widely used and reputable platform for email marketing, particularly for small and medium-sized businesses and organizations seeking a user-friendly and accessible solution.

Constant Contact’s key strengths and weaknesses

Determining whether Constant Contact is the right tool for you depends on your specific needs, preferences, and business requirements. Here are some factors to consider when evaluating if Constant Contact is a suitable choice for you:

1. Email Marketing Focus: Constant Contact is primarily focused on email marketing. If your main goal is to create and manage effective email campaigns, Constant Contact provides a range of features tailored to that purpose.
2. User-Friendly Interface: If you value a user-friendly interface and prefer a platform that is easy to navigate and use, Constant Contact’s intuitive design and drag-and-drop editor can be appealing.
3. Small to Medium-Sized Business: Constant Contact is commonly used by small and medium-sized businesses. If you fall into this category and require a solution that is affordable, accessible, and scalable as your business grows, Constant Contact may be a suitable choice.
4. Basic to Intermediate Marketing Needs: If you have basic to intermediate marketing needs and don’t require advanced automation, segmentation, or personalization features, Constant Contact offers a solid set of features to support your campaigns.
5. Integration Requirements: Consider the integration capabilities of Constant Contact. If you need to integrate with specific CRM systems, e-commerce platforms, or other marketing tools, check if Constant Contact offers the necessary integrations to streamline your marketing efforts.
6. Budget Considerations: Constant Contact’s pricing structure is based on the number of contacts you have, and the cost can increase as your contact list grows. Evaluate if the pricing aligns with your budget and whether the features provided justify the investment.
7. Advanced Feature Requirements: If you have advanced marketing requirements, such as complex automation workflows, advanced personalization, or in-depth reporting and analytics, you may find Constant Contact’s feature set to be somewhat limited compared to other platforms.
8. Specific Industry or Use Case: Consider if Constant Contact has been successfully used in your industry or for your specific use case. Research case studies, testimonials, and customer reviews to gauge how well the platform caters to businesses similar to yours.

To determine if Constant Contact is the right tool for you, it’s recommended to sign up for a trial or demo to explore its features firsthand and assess how well it aligns with your unique requirements. Additionally, consider comparing Constant Contact with alternative email marketing platforms to ensure you find the best fit for your specific needs.

Is Constant Contact the right tool for you?

Determining whether Constant Contact is the right tool for you depends on your specific needs, preferences, and business requirements. Here are some factors to consider when evaluating if Constant Contact is a suitable choice for you:

1. Email Marketing Focus: Constant Contact is primarily focused on email marketing. If your main goal is to create and manage effective email campaigns, Constant Contact provides a range of features tailored to that purpose.
2. User-Friendly Interface: If you value a user-friendly interface and prefer a platform that is easy to navigate and use, Constant Contact’s intuitive design and drag-and-drop editor can be appealing.
3. Small to Medium-Sized Business: Constant Contact is commonly used by small and medium-sized businesses. If you fall into this category and require a solution that is affordable, accessible, and scalable as your business grows, Constant Contact may be a suitable choice.
4. Basic to Intermediate Marketing Needs: If you have basic to intermediate marketing needs and don’t require advanced automation, segmentation, or personalization features, Constant Contact offers a solid set of features to support your campaigns.
5. Integration Requirements: Consider the integration capabilities of Constant Contact. If you need to integrate with specific CRM systems, e-commerce platforms, or other marketing tools, check if Constant Contact offers the necessary integrations to streamline your marketing efforts.
6. Budget Considerations: Constant Contact’s pricing structure is based on the number of contacts you have, and the cost can increase as your contact list grows. Evaluate if the pricing aligns with your budget and whether the features provided justify the investment.
7. Advanced Feature Requirements: If you have advanced marketing requirements, such as complex automation workflows, advanced personalization, or in-depth reporting and analytics, you may find Constant Contact’s feature set to be somewhat limited compared to other platforms.
8. Specific Industry or Use Case: Consider if Constant Contact has been successfully used in your industry or for your specific use case. Research case studies, testimonials, and customer reviews to gauge how well the platform caters to businesses similar to yours.

To determine if Constant Contact is the right tool for you, it’s recommended to sign up for a trial or demo to explore its features firsthand and assess how well it aligns with your unique requirements. Additionally, consider comparing Constant Contact with alternative email marketing platforms to ensure you find the best fit for your specific needs.

Constant Contact alternatives

There are several alternatives to Constant Contact that offer email marketing and related services. Here are some popular ones:

1. Mailchimp: Mailchimp is a widely used email marketing platform that offers a range of features including email templates, automation, A/B testing, contact management, and reporting. It also provides integrations with various e-commerce platforms and CRMs.
2. GetResponse: GetResponse is an all-in-one marketing platform that includes email marketing, automation, landing pages, and webinar features. It offers a user-friendly interface, customizable templates, segmentation options, and advanced analytics.
3. AWeber: AWeber is an email marketing platform known for its simplicity and ease of use. It offers features such as customizable templates, autoresponders, list segmentation, and analytics. AWeber also provides integrations with popular platforms like WordPress and Shopify.
4. Campaign Monitor: Campaign Monitor is a robust email marketing platform that provides advanced features like drag-and-drop email builders, automation workflows, personalization, and analytics. It offers pre-built templates and integration options with CRM systems.
5. Sendinblue: Sendinblue is a comprehensive marketing platform that includes email marketing, SMS marketing, chat, and marketing automation. It offers a user-friendly interface, customizable templates, contact segmentation, and reporting features.
6. HubSpot: HubSpot provides a suite of marketing, sales, and customer service tools. Its email marketing features include contact management, segmentation, personalization, automation, and detailed analytics. HubSpot offers integration with its CRM system and other HubSpot tools.
7. ConvertKit: ConvertKit is an email marketing platform focused on content creators and bloggers. It offers features like customizable email templates, automation, subscriber tagging, and landing pages. ConvertKit also provides tools for selling digital products.

These are just a few examples of Constant Contact alternatives. When considering an alternative, it’s important to evaluate the specific features, pricing, ease of use, integration options, and support offered by each platform. It’s also beneficial to review user reviews and compare the platforms based on your specific business needs and goals.

Is Constant Contact legit?

Yes, Constant Contact is a legitimate and reputable company in the field of email marketing. It has been in operation since 1995 and has grown to become one of the leading providers of email marketing services. Constant Contact serves millions of customers worldwide, including small businesses, nonprofit organizations, and larger enterprises.

Constant Contact is known for its user-friendly platform, extensive features, and customer support options. It has a solid reputation in the industry and has received positive reviews from users for its ease of use and effectiveness in managing email marketing campaigns.

Furthermore, Constant Contact adheres to data protection regulations such as GDPR and maintains robust security measures to protect user data and ensure the privacy and security of its customers’ information.

When considering any service provider, it’s always a good practice to review their terms of service, privacy policy, and customer reviews to ensure they align with your specific needs and requirements.

FAQs

Is Constant Contact free?

Constant Contact offers a free trial period that allows users to explore and test the platform’s features. However, after the trial period, a paid subscription is required to continue using Constant Contact’s services. The pricing is based on the number of contacts in your list and the features you require.

Can I cancel my Constant Contact subscription?

Yes, you can cancel your Constant Contact subscription at any time. The process for cancellation may vary based on your subscription plan. It is recommended to review the cancellation policy and contact Constant Contact’s customer support for assistance with cancelling your subscription.

Can I import my existing email contacts into Constant Contact?

Yes, Constant Contact allows you to import your existing email contacts from various sources such as spreadsheets, CSV files, or other email marketing platforms. The platform provides guidance and tools to help you import and manage your contact list effectively.

Does Constant Contact offer templates for creating emails?

Yes, Constant Contact offers a wide selection of professionally designed templates that you can use as a starting point for creating your emails. These templates are customizable, allowing you to add your branding elements, images, and text to create personalized and visually appealing emails.

Can I integrate Constant Contact with other tools or platforms?

Yes, Constant Contact provides integration options with various third-party tools and platforms. This includes popular CRM systems, e-commerce platforms, content management systems (CMS), and more. Integrating Constant Contact with other tools can streamline your workflows and enhance your marketing capabilities.

Does Constant Contact provide analytics and reporting on email campaign performance?

Yes, Constant Contact offers reporting and analytics features that allow you to track key metrics such as open rates, click-through rates, and engagement statistics. These insights help you measure the success of your email campaigns and make data-driven decisions for optimization.