Tag: sephora.com

While many other brick-and-mortar high-street brands have crumbled throughout the decades, luxury cosmetic giants, Sephora have gained a stronghold in the competitive cosmetics retail landscape. Survival has been, in part, a result of Sephora’s omnichannel strategy, which ultimately redefined the cosmetics shopping experience. From its humble beginnings as a small ...

Sephora, the cosmetics retailer, has long been a pioneer in creating and cultivating a strong community of customers both online and offline, often coordinating its approach on one channel to drive results in another. Sephora’s current marketing strategy is focused on blending online and in-store experiences and promoting brand engagement ...