Urban Decay Cosmetics Review

About Urban Decay

Urban Decay

Forget using makeup to cover up flaws. Urban Decay’s mission is to help you show the world exactly who you are, style yourself the way you want to be seen, and be what you want to be.

Urban Decay launched in 1996 to show women that it’s good to be different through their wider selection of palettes and beauty products than what was being offered at the time.

With the expansion of makeup brands in the industry, the company has found their footing through their 10.8M Instagram followers and 100% cruelty-free production.

This Urban Decay cosmetics review will take a look at exactly what this brand has to offer in terms of products, price, and promotions, with a healthy serving of customer testimonials to boot.

Overview of Urban Decay

Urban Decay

Urban Decay launched in 1996 in sunny Newport Beach, California. The brand’s original mission was to move beyond the standard pink palette and offer a wider variety of shades, tones, and colors for people to express the beauty of being different.

Since their launch, the now L’Oréal owned brand is continuing to make a difference through their selection of vegan products and a guarantee of cruelty-free manufacturing.

Urban Decay works to help you bring out your attitude, whether that’s through smoothing neutral palettes or shockingly bright and bold styles. The mission is to help you be you, whatever that might look like.

Our Urban Decay cosmetics review will cover the best of the best when it comes to their products, but before we get to that, let’s take a look at some of the brand’s pros and cons:


  • Offers a wide variety of makeup to choose from, including setting sprays,
  • eyeshadow palettes, foundations, eyeliner, and so much
  • Quality is everything when it comes to Urban Decay. Their products are
  • long-lasting with vibrant colors that refuse to fade
  • Some Vegan and cruelty-free products
  • Consistent sales with great discounts
  • Subscribe for 15% off and free shipping
  • Financing options available via Afterpay


  • Some complaints about customer service
  • Can be considered expensive

Urban Decay

We’ll be looking into several categories of this cruelty-free brand to offer you an idea of what they have to offer. If you find a product you love, subscribe and get it delivered to you when you need it most. Oh, and did we mention that subscribers get a discount and free shipping?

Urban Decay Setting Spray Review

Lock in your look for hours on end with an Urban Decay Setting Spray. Now available in travel size as well as full-size options, this featured bestseller product will keep you looking fresh all night long.

Urban Decay All Night Long Setting Spray Review

Urban Decay

Get rid of your worries about smudging, fading, and settling when it comes to your iconic look. With Urban Decay’s All Night Long Setting Spray, you’ll be looking freshly applied for up to 16 hours! No need for touch-ups or constant makeup checks.

This Urban Decay All Nighter Setting Spray is made to actually lower the temperature of your makeup. By keeping things cooler, your look will stay set and smooth without any concern.

Pair it with an Urban Decay Primer to better secure your look for a long-lasting night of beauty and bliss.

This customer-favorite is available for $33.

Urban Decay Palettes Review

Urban Decay palettes cover just about every style and occasion. From the subtleties of a natural palette to the bold colors of darker and dramatic options, the brand’s eyeshadows have a little something for everyone.

Stay tuned, as this Urban Decay cosmetics review has some killer eyeshadow options in-store.

Urban Decay Naked3 Eyeshadow Palette Review

Urban Decay

Urban Decay’s Naked3 Eyeshadow Palette is the kind of product that’s perfect for the days when you want a glamorous and no-makeup look all in one. With 12 shades to cover a variety of skin tones, you’ll be able to express your true natural beauty and turn heads at the same time.

Whoever said neutral tones were dull clearly hasn’t used this Urban Decay naked palette. The sheer number of options on this palette will help you glow during every occasion. Each rich shade is smooth in texture and blends more easily than ever before.

Made entirely cruelty-free from vegan products, you can get this versatile palette for $54.

Urban Decay Naked Wild West Eyeshadow Palette Review

Urban Decay

Taken straight from the stunning natural tones of the desert, the Urban Decay Naked Wild West Eyeshadow Palette will have you ready for every rodeo.

Take the bull by the horns with the variety of neutral and bold colors in this incredible palette. Whether you want the subtle shade of Spur or you’re looking to make an entrance with the vibrant turquoise of Tex, this product has got your back (well, face, but you get what we mean).

The Urban Decay Wild West Palette plays with creamy, metallic, shimmers, and more throughout its selection. Darker shades offer you the opportunity to create a new depth to your look for your nights out on the town. Get wild with it – Wild West that is.

This palette is currently available for $49.

Urban Decay Stoned Vibes Mini Eyeshadow Palette Review

Urban Decay

Stand out like never before with the Stoned Vibes Mini Eyeshadow Palette. This Urban Decay stoned palette pulls from the cool, shimmering gems that effortlessly catch the eye and make you shine bright like a diamond.

Whether you’re looking for a shimmer, satin, or matte finish, this palette has you covered. For the best look, pair this product with some Urban Decay Eyeshadow Primer to ensure peak performance.

Attract nothing but the best attention when you strut the street with this sparkling style. Now on sale, you can get this mini palette for $13 instead of the regular price of $25.

Urban Decay Eyeshadow Singles Review

Urban Decay

If you have trouble making decisions, beware this next product. The Urban Decay Eyeshadow Singles has over 50 show-stopping shades to choose from!

Rather than spending your money on an entire palette and only using one or two of the colors, now you can pick according to your style and make your own collection.

These Urban Decay eyeshadows come in a sleek circular container that easily fits into a Build Your Own Palette design. You’ll be set for travel or home with these gunmetal compacts that slide perfectly into any purse or pocket!

Every color is designed to blend perfectly, so you know you’re getting the best the brand has to offer with the Eyeshadow Singles on sale for $10 (regular price $20).

Urban Decay Eyeliner Review

Highlight your fashion and style with Urban Decay eyeliners. With both vegan and non-vegan products available, Urban Decay’s customer-favorite eyeliner is not one to be missed.

Urban Decay 24/7 Glide-On Eye Pencil Review

Urban Decay

There’s no time limit on when the 24/7 Glide-On Eye Pencil works best. Available in over 40 colors, this product pushes shade boundaries in style. Try out Chaos, Freak, or Psychedelic Sister in addition to the standard blacks and golds available.

Smooth, soft, and creamy, this waterproof eyeliner comes in a variety of finishes. You’ll be rocking a pop of color just as easily as dramatic dark tones!

Made with hydrating ingredients, your skin won’t be screaming out in suffocation but thanking you for giving it a healthy glow with every application.

Wanting to add to your sleek style? Try grabbing an Urban Decay Brow Blade to get all the details done on point.

This Urban Decay eyeliner is available for $22. As a bonus, some of this product’s colors are vegan-friendly.

Urban Decay Foundation Review

Feed the foundation of your beauty using Urban Decay’s vegan Foundation line. Designed to be lightweight and easy to use, these foundations will have you completely covered and help you feel confident in showing off your best self.

The following bestseller goes nicely with an Urban Decay concealer to vanquish any blemishes with time to spare.

Urban Decay Stay Naked Liquid Foundation Review

Urban Decay

Let your skin breathe with the Urban Decay Stay Naked Liquid Foundation. This flexible formula perfectly blends to cover those pesky pores. Stop caking on the foundation and instead build a light layer of waterproof and smudge-proof product to keep your skin healthy and happy.

This line of Urban Decay Foundation comes in 50 shades to perfectly match a variety of skin tones (stop it, Urban Decay, you’re just spoiling us now).

If you’re not sure which tone is for you, Urban Decay offers a Foundation Finder to help you best match your skin with the tone of your dreams.

This $39 product is currently available for the heavily discounted price of $20.

Urban Decay Primer Review

Prep your skin for its best appearance with Urban Decay Primers. This hardworking product works to style and secure your makeup, leaving you with the best of colors all day, every day.

Urban Decay Eyeshadow Primer Potion Review

Urban Decay

Let’s be honest, we all know that a good primer is pretty much magic. So, it’s not surprising that the Urban Decay Eyeshadow Primer Potion comes in a mystical purple container that has everyone singing praises.

Fun in design and stunning in detail, This primer potion works its magic by filling in any surface imperfections and prepping your skin for sheer all-day vibrance.

Available in 5 colors, this favorite comes in 4 skin tones as well as a freebase white option to easily build upon. Application? Smooth. Color? Bold. Customer? Favorite. You’re welcome.

This primer potion is currently on sale for $12 (regular price $24).

Who Is Urban Decay For?

Urban Decay

Urban Decay’s product list and marketing is targeted towards a younger, feminine market. That being said, anyone who regularly wears makeup will benefit from this brand. The prices are affordable and the company regularly offers decent sales and discounts to bring down the price.

If any part of you loves playing around with your palette and style, Urban Decay is a brand to bring home!

Urban Decay Reviews: What Do Customers Think?

Urban Decay

This Urban Decay cosmetics review found that many people have a lot of good things to say about the brand! SiteJabber lists the brand at 4.2/5 stars based on over 200 ratings.

Their unique eyeshadows and palettes give customers plenty to play around with when it comes to new styles:

“This is one of my favourite brands because it is unique, modern, innovative and stylish. It’s a little costly, but worth paying for such an exceptional quality piece.”

Eyeshadows take the spotlight when it comes to the Urban Decay cosmetics reviews, with the majority of customers having positive experiences when it comes to the long-lasting makeup and their bold colors.

The brand mission of being cruelty-free also garners a lot of customer approval in their ratings. Sephora reviews give their products 4.5/5 stars from over 170 ratings based on eyeshadows alone:

“As a brand, Urban Decay is quite cool and what I like most is cruelty-free, that is quite good! What I like the most is eyeshadow palettes, which are quite great with good shadow sets.”

On their official website, individual Urban Decay products are treated to thousands of utterly favorable ratings:

  • All Nighter Setting Spray: 4.8/5 stars out of 2,665 ratings
  • Naked3 Eyeshadow Palette: 4.7/5 stars out of 2,263 ratings
  • Eyeshadow Singles: 4.8/5 stars out of 2,429 ratings
  • 24/7 Glide-On Eye Pencil: 4.7/5 stars out of 6,720 ratings
  • Stay Naked Weightless Liquid Foundation: 4.3/5 stars out of 2,005 ratings

Despite a few shortcomings, Urban Decay has some truly remarkable makeup that is worth the buy.

Is Urban Decay Worth It?

Urban Decay

Considering the number of 5-star ratings this Urban Decay review found online, we’d say this brand seems solid. The fact that they’d been running since 1996 and still manage to keep the following they have means their products are of great quality.

The variety in makeup and palettes means there’s something for everyone and it’s great that the brand really emphasizes the importance of self-expression through style.

The price can run a little high on some products, so it’s always best to keep an eye out on sales items and rewards programs. But with the constant offers being made to cut costs down 50%, it seems Urban Decay has heard those prayers and responded in discount codes galore.

If you’re looking for a proven quality product, give Urban Decay a shot.

Urban Decay Promotions & Discounts

Urban Decay

The brand offers constant promotions and discounts listed on their website! Daily deals will pop up on the main page with promotions for 30-50% off the regular price.

Aside from their sales section and daily deals, this Urban Decay review found that you can sign up for the newsletter to receive info on the latest discounts.

Currently, Urban Decay offers a 50% Flash Sale and a further 40% off eye bundles while supplies last. Looking to try out some of Urban Decay’s mascara or eyeshadow palettes? Now would be the time to try them out.

Where to Buy Urban Decay

Urban Decay

Ready to buy? There are so many places you can look for Urban Decay products to stock up. Aside from their stores and online shop, UrbanDecay.com, the brand has partnered with a variety of retailers to give you access from anywhere.

Check out this list for a few ideas of where to shop:

  • Sephora
  • Shoppers Drug Mart
  • Walmart
  • Nordstrom
  • Boots
  • Ulta
  • Amazon
  • Macy’s
  • And more!


Urban Decay

Where is Urban Decay made?

All Urban Decay manufacturing is done within the United States. Manufacturing in-country allows the brand to better track the cruelty-free methods used during production.

Is Urban Decay vegan and cruelty-free?

Urban Decay has become dedicated to being cruelty-free in all their production and manufacturing processes. Not all products are vegan, but they do offer a vegan selection on their website.

What is Urban Decay’s Shipping Policy?

Are you a member of Urban Decay’s reward program? If you’re in the upper two tiers, then you get all shipping for free! That plus the access to early products and private sales makes it more than worth signing up for the program.

If rewards cards aren’t your thing, no need to worry. Free shipping is offered for any order over $50. Give it 3-5 business days and your package will be there waiting to glam you up.

If you’re not looking to spend so much in one go, you have a few options when it comes to shipping:

  • FedEx SmartPost:
    • $8 Shipping rate
    • 3-5 day shipping times
  • Ground:
    • $8 Shipping rate
    • East Coast delivery of 1-4 days
    • West Coast delivery 4-7 days
  • 2nd Day:
    • $19 Shipping rate
    • 2-day shipping
  • Next-Day:
    • $27 Shipping rate
    • 1-day shipping

Tracking numbers will be provided for all orders once they’ve been shipped. Direct shipping is only available for orders within the US. Fortunately, Urban Decay has partnered with MyUS.com for all international shipping orders.

MyUS.com is a service you must register for. It provides a US address for you to ship packages to that are then received and shipped internationally to your address.

That’s currently the only method of international shipping with UrbanDecay.com, but stay up to date with the brand for any changes in that regard.

What is Urban Decay’s Return Policy?

Need to return your Urban Decay Mascara? The brand’s generosity extends beyond sales with their free 60-day return policy. For any items bought online, you have 60 days from the shipment date to return the item if you’re not satisfied. It’s their Love-It-Or-Leave-It Guarantee!

Unfortunately, final sales items aren’t included in the return policy, but everything else is fair game.

If your order came with a gift or free product, sadly, those have to be sent back with the order, but feel free to keep any included samples.

If your return is due to damage or a defective item, give customer service a call first to talk through the issue. Just call the listed number down below and they’ll help arrange the best time to get you the replacement you need!

Ready to return? The process involves just 4 simple steps:

  1. On the back of the invoice that came with your original purchase, you’ll find a section labeled “Return Merchandise.” Fill that out and put it in the return package.
  2. Attach your return label to your new package. If your label isn’t immediately available, contact customer service through their number for help.
  3. Make sure to jot down the order number and make a copy of the invoice for your own records before sending it.
  4. Ship your package out with UPS. Your refund should be in your account within two to three weeks.

Exchanges aren’t currently offered for UrbanDecay.com, only for in-store purchases.

How to Contact Urban Decay

If you have any questions after reading through our Urban Decay review, never fear, as the brand offers a number for any purchase-related questions or concerns, as well as an email through their online form for any inquiries.

Customer service will return your email as soon as possible with the best answer available. Their hours are Monday-Friday, 7:00 am – 5:00 pm PT, excluding holidays.

  • Call 1-800-784-8722
  • Email through the Contact Us page online by filling out their online form

Looking for more ways to flesh out your makeup kit? Check out these top brands below:

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