Sally Beauty Supply Review

About Sally Beauty

Sally Beauty is a global retailer of beauty goods. It houses numerous cosmetics brands and products for both women and men, as well as the occasional item for children.

Sally Beauty

With an Instagram following of 871k and a familiar name to many, Sally Beauty being one of the largest distributors of beauty care and supplies comes as no surprise. The retailer also has a substantial TikTok following, which has become a central platform for marketing beauty trends. (One of their hair campaigns even went viral!)

Going through hundreds of brands can seem overwhelming when you’re on the hunt for new products. So, this Sally Beauty Supply review will take an in-depth look at the company and its bestsellers, customer ratings, promotions, and more, to help you with that final purchase.

Overview of Sally Beauty

Sally Beauty

Founded in 1964, the first Sally Beauty store opened in New Orleans and grew steadily while expanding its operations. By the 90s, the company was already booming and acquiring global stores.

With a steady trajectory and business acquisition model, Sally Beauty currently features and sells over 8,000 hair, nail, and skin products. It houses well-known brands such as OPI and Conair.

Pitted against stiff competition and an overflowing market, the company both delivers and misses the mark at times. This Sally Beauty supply review will evaluate the shopping experience through a convenient pros and cons list:

sally beauty


  • Extensive selection of hair care, beauty, and nail products
  • Tools and accessories offered for women, men, and children
  • In-store pickup option
  • Widely accessible and affordable
  • Easy to navigate website helps narrow down your search
  • Supplies available for salon owners


  • Promotions and clearance items are not globally consistent
  • Limited options for men and children
  • Some shipping restrictions may apply
  • No back-order items

Sally Beauty Supplies carries a plethora of products, which can be extremely daunting when all you want is a new nail polish or hair dye. So, we’ll look at three main categories: hair color, hair extensions, and nails.

By the end of this Sally Beauty supply review, you’ll walk away with a better grasp of the company’s top-selling products.

Sally Beauty Hair Color Review

When it comes to sprucing up your appearance, at-home hair coloring is a standard procedure for most men and women. But, finding the right dye can be a tricky process, especially when you’re dipping your toes into it for the first time.

This Sally Beauty supply review will look at four hair color products available, loved by many customers. We’ll be focusing on both permanent and semi-permanent options, so you can decide what best suits your needs.

Sally Beauty HiColor Red HiLights Permanent Creme Hair Color Review

Sally Beauty

It can be a pain trying to achieve highlights if you’ve got dark hair. Plus, not everyone has the time to visit the salon for a middle-of-the-week glow up. The Sally Beauty hair color department has heard your prayers loud and clear, introducing a permanent treatment from L’Oreal.

Available in magenta, red, and copper tones, brunettes can add some lovely dimension to their locks without looking like they’ve made the wrong life decision. Another ‘highlight’ of the product is that you don’t need to have any pre-lightening treatments done to your hair previously.

The next time you have 30 minutes to spare in your self-care routine, try L’Oreal’s HiColor Red HiLights Permanent Creme Color for just $8.

Sally Beauty Permanent Creme Hair Color Review

Sally Beauty

The previous product in this Sally Beauty hair dye review was formulated specifically for those with ebony tresses, but we also have something for all you blondes and redheads out there! This permanent treatment from Ion is all about inclusiveness, with 36 color options to pick and choose from.

The Permanent Creme Hair Color is a vegan and cruelty-free treatment that comes with a green label attached. This means that it contains powerful ingredients such as hyaluronic acid, argan oil, and pequi oil to give your hair a boost of moisture and nourishment.

Effectively covering up those greys, Ion’s 2.05oz Color Brilliance Permanent Creme Hair Color retails for $3.39–$8.

Sally Beauty Semi-Permanent Hair Color Review

Sally Beauty

There are phases in our life where we prefer to color our hair more frequently. And then there are times when we’re invited to an important wedding or graduation party and desperately need to touch up those roots. Don’t forget the post-breakup impulsiveness that possesses you to turn your hair blue!

For moments like these, it’s best to opt for the Semi-Permanent Hair Color. Wondering what the key differences are between this dye and the previous Ion treatment? Well, the semi-permanent formula is not vegan and offers 50% grey coverage as opposed to 100%.

So if you’re hesitating between wanting to dye your hair once every two weeks or surrendering to the silver fox vibe, you’re in luck. This Sally Beauty supply review encourages you to try out the treatment to see if it suits your look. At the same time, you can enjoy its conditioning effects.

Ion’s Color Brilliance Semi-Permanent Hair Color sells for $8.

Sally Beauty Brights Semi-Permanent Hair Color Review

Sally Beauty

This is another semi-permanent treatment from Ion, but with slightly more eccentric color options. If you’re looking for something vibrant and fun, then the Brights are the way to go.

Made in Italy, the Brights Semi-Permanent Hair Color gives your locks a luminous shine. You need to be absolutely certain about transforming yourself into a ‘shamrock’ or ‘radiant orchid’ though, because the effect is intensive.

Taking between 20–40 mins to apply, this treatment works best on already bleached or dyed hair. Offered in 27 different shades, it gives dulling strands a beautiful boost and adds silkiness.

Ion’s Color Brilliance Brights Semi-Permanent Hair Color is available at Sally Beauty for $9.

Sally Beauty Hair Extensions Review

If you’re one to instantly regret a haircut or believe that more volume will pack a better punch to a fabulous look, then these Sally Beauty hair extensions may come to your rescue.

When your natural hair is letting you down, refer back to this Sally Beauty supply review to read about the company’s best-selling extensions—one for blondes and the other for brunettes.

Sally Beauty 3-in-1 Hair Wrap Blonde Frost Review

Sally Beauty

You can’t deny the fact that we all love a good multipurpose product. Hair Halo’s 3-in-1 Hair Wrap transforms your style by altering length, increasing volume, and even switching it up for brunettes by adding some contrasting color.

It is a one-piece extension, but with adjustable clips and rows that can be easily moved. You can play around with it to frame your face in different ways and make its length suit that of your natural hair.

Hair Halo’s 3-in-1 Hair Wrap Blonde Frost from their Barely Xtensions line costs $281.

Sally Beauty Kanekalon Jumbo Braid Review

Sally Beauty

Black hair can be complex, as some women need protective hairstyles that tuck it away and keep it safe. Afros are also far more sensitive to environmental damage, so choosing the right extensions and wigs is crucial.

This Kanekalon Jumbo Braid offers plenty of length, measuring at 48 inches. If you want to go shorter, it’s easy enough to trim the ends. It’s also tangle-free and flame-resistant, so you can go about your day in the kitchen (or practice the art of fire juggling) without having to worry.

Sassy Collection’s Kanekalon Jumbo Braid is available in 7 colors at Sally Beauty for just $3.

Sally Beauty Nails Review

Polished nails are a great way to express your personality and set yourself apart from the crowd. Whether you’re in need of gel nails, tools, removers, or the good ol’ fashioned polish, Sally Beauty has it all!

This Sally Beauty supply review will now take a look at three tried-and-true nail products. Beginners and professionals—pick up your filers, sit back, and enjoy the selection below.

Sally Beauty Nail Bliss Nails to Go Review

Sally Beauty

Imagine for a minute that you’re one sleep away from the biggest event of your life. You’ve got your hair and makeup appointments booked, and that dress looks gorgeous on the hanger…And then you look down at your hands and see stubby, broken, and uneven nails!

To avoid all the hotel room panicking about what you’re going to do, throw a pack of Dashing Diva’s Nail Bliss Nails to Go into your carry-on bag. These strong, durable nail extensions promise to never break or chip during the important moments.

Available in coffin, stiletto, and square styles, Nail Bliss Nails to Go are sold for $9. As a final note, this Sally Beauty review would like to remind you to grab some nail adhesive for application.

Sally Beauty Soak-Off Gel Polish Review

Sally Beauty

Do you ever spend hours painting your nails at home, only to find yourself wailing and being dramatic the minute your polish chips or rubs off on the couch? The worst. Everyone wants a flawless, even coat that looks glamorous for days, but nobody wants the steep salon bill.

Thankfully, there is a solution to this problem—ASP’s Soak-Off Gel Polish is durable and long-lasting once placed under LED or UV lamp lighting. It makes your nails appear as if they were professionally done, and the color can be effectively removed with a dab of acetone.

Sally Beauty carries the Soak-Off Gel Polish for $5–$10.39. The price varies as the nails come in plenty of different colors and textures (like sparkles). Regardless of your final choice, they’re intended to last up to two weeks.

Sally Beauty Nail Color Review

Sally Beauty

If you’re not a fan of the gel option covered in this Sally Beauty Supply review, you can never go wrong with a classic bottle of nail polish. With a vast assortment of 36 different textures and shades, it’s definitely worth a shot!

FingerPaints’ Nail Color provides a high-quality shine that will liven up your claws instantly. The quality and size of the brush also gives you a precise application, without causing spillage or leading you to clean up the corners.

The 15ml Nail Color retails for only $5. We wouldn’t be able to resist picking up two or three of these at once.

Who Is Sally Beauty For?

Sally Beauty

As you might’ve guessed from reading this Sally Beauty Supply review, the company offers products for anyone interested in elevating their look. That being said, there is definitely an uneven distribution in terms of variety of items geared towards women.

As Sally Beauty mostly carries drugstore brands, the price points are relatively affordable. People of all ages can find haircare, skincare, and nail products, as well as tools and equipment.

If you have a child who is begging to get their hair colored like the cool kids at school, the retailer also has some semi-permanent dyes and other fun stuff.

Comparison: Sally Beauty vs. Ulta

Sally Beauty

Sally Beauty mostly carries affordable drugstore brands and salon essentials, while Ulta Beauty is all about luxury cosmetics and application tools—targeting professional artists and those who are serious about their glam.

Ulta hosts exclusives from well-known and loved brands like Urban Decay. It’s also a trustworthy name among North American consumers. If you’re not popping into your local Sephora, the next best thing is an Ulta Beauty store.

Ulta Beauty also has a retail and online presence, but the company doesn’t have the same global reach that Sally Beauty does. Despite this, customers adore Ulta Beauty for its helpful customer service team, and this is a business aspect that our featured brand continues to struggle with.

As far as rewards and discounts go, Ulta consistently hosts sales and promotions. Even if Ulta’s products are sold at steep price points, you can still find quality goods that are worth your dollars spent.

Sally Beauty Reviews: What Do Customers Think?

Sally Beauty

This Sally Beauty Supply review wouldn’t be complete without taking a look at what customers are saying about their purchases. On the company’s website, we found the following ratings for some of the bestselling products:

  • ASP Soak Off-Gel Polish: 3.7/5 stars from ‎501 reviews
  • Kanekalon Jumbo Braid: 3.6/5 stars from ‎338 reviews
  • Brights Semi-Permanent Hair Color: 3.3/ 5 stars from ‎2,510 reviews
  • HiColor Red HiLights Permanent Creme Hair Color: 4.5/5 stars from ‎1,517 reviews
  • Nail Bliss Nails to Go: 4.1/ stars from ‎103 reviews

One customer wrote about the Nail Bliss Nails to Go kit, “Really sturdy and fit very well. Love that I can do my own designs and get multiple manicures from one case.”

Another buyer invested in the Kanekalon Jumbo Braid and happily shared, “Works perfect for making synthetic dreads, came on time, exactly what I asked for.”

Most of the products received a fairly average response from buyers, regarding quality and value for money. It appears that people are generally pleased with their individual purchases and agree that they get what they pay for.

The online retailer houses a number of different brands and this is bound to garner mixed responses according to the tastes and needs of their customers. So, this Sally Beauty Supply review decided to move on to the overall shopping experience instead.

Sally Beauty has also been featured on Sitejabber. One reviewer fell in love with curl rods she ordered online and had a smooth experience with delivery. She wrote, “I purchased the large orange curl rods.They arrived within a few days in time for me to use them over the weekend. After washing my hair and applying foam to roll my hair in a twist out style the results were better than expected.”

From what this Sally Beauty Supply review has gathered, it seems that customers are pleased with the variety of brands that Sally carries. We suspect that the positive testimonials could be attributed to purchases made in-store, as opposed to online. This is because some people complained about a poor experience with customer service—reporting difficulties with the website, app, and returns process.

Is Sally Beauty Worth It?

Sally Beauty

Sally Beauty houses many brands that sell cosmetics, hair care products, nail kits, and so much more. Plus, the distributor selects items that will be affordable for the average customer and provides discounts on top. That being said, it might be best to shop at one of their retail stores in order to skip the hassle of website crashes and slow delivery.

Sally Beauty Promotions & Discounts

Sally Beauty

Looking for a Sally Beauty promo code? These will be emailed to you after signing up for the company’s newsletter, or if you’re a rewards member. These discounts are only valid for a limited time!

Sally Beauty always has some ongoing sales. Currently, the Back to School special can help customers revamp their supplies.

Where to Buy Sally Beauty

Sally Beauty

Once you have your Sally Beauty coupon code, head over to sallybeauty. Since the company houses numerous drugstore brands, most of these products can be bought from other supplies and vendors as well.


Sally Beauty

Who started Sally Beauty?

C. Ray Farber founded Sally Beauty in New Orleans around 1964. It was then acquired by Alberto Culver within the same year.

Where is Sally Beauty made?

Sally Beauty is based in Denton, Texas. The brand has numerous warehouses worldwide for shipping purposes, as well as brick and mortar retail stores.

What is Sally Beauty’s Shipping Policy?

Sally Beauty provides free ground shipping on all US orders over $35 with an estimated delivery time between 3-5 business days. There’s also an expedited option for residents in Alaska and Hawaii, only with costs calculated upon checking out.

Ground shipping also excludes all salon equipment and furniture. You must contact Sally Beauty Supply in order to receive your shipment through a specific process. All other regions and countries have their own shipping policies with no express or overnight options.

What is Sally Beauty’s Return Policy?

This Sally Beauty supply review found that products can be returned or exchanged within 30 days. Most sale items are final, especially any hair clippers, scissors, or razors.

Just ensure that you’re sending back the product in its original packaging and condition, with any additional papers like instructions and manuals included.

The company also states within their policy that items that can only be accepted for refunds if they were damaged, defective, or if you received the wrong product. Was that Sally Beauty toner leaking when it arrived at your doorstep? If so, go ahead and pack it up!

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