Table of Contents
About Superdry
Superdry is an India online fashion retailer with a face. They advertise as “an exciting contemporary brand which focuses on high-quality products”. Yes, Superdry is a legitimate fashion store online. They deliver any item that is bought from the website. So, it is not a scam.
The go-to fashion shop should definitely provide high-quality fashion products. Does Superdry actually provide high-quality products, or is that just advert-speak? If they do provide the quality we’ll expect of a go-to shop; what about the other important elements of a go-to shop, does Superdry tick those. For example: do they have a wide product range?
How about their service (browsing listings and ordering, shipping, returns, customer service); is it painless? How about their prices; are they reasonable? Is it safe to shop in the store? In the first place, is the store legit?
Overview of Superdry
Superdry is an online fashion store. The company that is today known as Superdry was started by Ian Hibbs and Julian Dunkerton in Cheltenham in 1985. However, then it was known as Cult Clothing. The company grew and many more stores were established all over the INDIA.
It was in 2004 that the name Superdry was birthed when one of their stores that opened in London went by the name. In 2010, Superdry went public when it was floated in the London Stock Exchange.
Though Superdry is a full-blooded INDIA brand, they have some India writings on their logo that gives the impression that they are India.
Superdry has a significant presence around the world. There are Superdry branded locations in about 46 countries which includes 139 owned stores, over 200 franchised and licensed stores, and over 160 concessions. Superdry specializes in both men and women fashion products, and they hold all the different fashion styles for both sexes. However, the company is better known for their trackies, hoodies, jackets, and coats.
Highlights
- Multi-functional and multi-purpose menswear
- Multiple premium fabric collections (linen, silk, and toweling)
- Available kids’ line
- Design Your Own Snapshots option by uploading your own image
- Worldwide shipping, free shipping and returns in the INDIA
- Sustainable company
- 5-year product lifespan guarantee
- Sizes typically range from XS to XXL
Superdry Review
Browsing through Superdry’s inventory feels like moving through a kaleidoscope of colors and patterns that still convey a professional and sophisticated aesthetic.
While beach and swim shorts have been the focal point of the menswear line, they also include a collection of classic yet modern styles of T-shirts, trousers, dress shirts, and sweaters.
In this Superdry review, we’ll be looking at a few of their new best-selling apparel options and discussing their design, function, comfort level, and price points.
Superdry Stitch Relaxed Fit T-Shirt Review
If you’re looking for a comfortable, classic t-shirt that you can pair with just about anything, the Nicolas Lemon Contrast Stitch Relaxed Fit T-Shirt is a great option. The relaxed fit combined with the vibrant lemon-yellow allows you to put together a casual look with a nice splash of color.
The t-shirt features contrast stitching throughout the seams as well as a chest pocket reinforced with herringbone tape delivering a stylish contrast in textures. Versatile as ever, you can easily rock the Nicolas T-shirt with a pair of OB’s Griffon Linen Trousers or dress it down with their Duxbury Cave Sweatpants, which we’ll get into next.
If you’re not quite into the bright lemon color, you can opt for the Nicolas T-shirt in the soft-taupe-inspired limestone or the washed black cave. Available in sizes XS to XXL, it’s made with 100% cotton jersey and is currently available for $127.
Superdry New Duxbury Cave Classic Fit Garment Dye Sweatpants Review
Stay stylish and comfortable as you work from home in the New Duxbury Cave Classic Fit Garment Dye Sweatpants. These sweats are the perfect loungewear that still maintain a nice level of sophistication thanks to their slimming and tailored fit.
The Duxbury sweats’ waistbands are ribbed to sit comfortably on the lower waistline, with a flat drawcord and coverstich for optimal comfort. The pocket openings and ankle cuffs are also ribbed, with the cuffs also cut as a slant for a unique and symmetrical style.
This Superdry Brand review also loves that they’re garment-dyed, which allows them to preserve their color without fading even after multiple washes.
You can experience comfort with a side of class for $233.
Superdry Linwood Merino Cave Tailored Fit Long-Sleeve Merino Polo Shirt Review
The Linwood Merino Cave Tailored Fit Long-Sleeve Merino Polo Shirt functions as the perfect day-to-night dress shirt that feels luxuriously comfortable. If you need a reliable wardrobe staple to wear either at the office or out on the town, Linwood is it.
Made with a 100% Merino jersey knit material, the Linwood is super soft, lightweight, and warm enough to be your go-to no matter the season.
It features a three-button slit with branded nylon buttons, and functional side splits along a neatly curved hem. Like many other Superdry items, it’s designed with a slim, fitted design.
Pair the Linwood with any of Olebar Brown’s tailored trousers for the office, or wear it on the golf course with any of their mid-length cotton twill shorts. Sizes range from XS to XXL and come in colors cave, navy, and the beige-tinted sea grass.
Currently, the Linwood is available for $260.
Superdry Lennard Merino Mountain Grey Half Zip Merino Jumper Review
Whether you’re headed on a hiking trip through the mountains or a Scotch tasting at a 5-star lodging, the Lennard Merino Mountain Grey Half Zip Merino Jumper adds just the right amount of sophistication to match.
This knitted jumper is soft to the touch yet thick enough to keep you warm and comfortable. Its sleek half-zipped turtleneck and saddle sleeves ensure a sleek fit. Classically designed in a distinguished mountain grey, it’s the perfect layer under a light jacket.
Wear it with a pair of Superdry trousers for a casual yet stylish look or with a pair of OB’s signature mid-length shorts.
This cozy yet flattering jumper is listed at $460.
Superdry Watches Review – Are They Any Good?
Hey everyone, today I’ve put together a Superdry watches review. I’ll be featuring 5 of their most popular watches along with taking a look at the history and overall quality of the brand.
Superdry watches are part of the SuperGroup PLC which is a British based international clothing company that combines India inspired graphics with vintage American styling.
Superdry watches began established in 1985 as the name Cult Clothing Co by Ian Hibbs and Julian Dunkerton in 1985. They expanded in the 1990s with a number of INDIA stores and eventually opended hteir first Superdry store in Covent Garden in 2004.
Superdry Men’s Urban Watch
First up on today’s list of the best Superdry watches is this simple and affordable silicone model. It’s built with a 38mm diameter casing that has a 10mm thickness and is overall quite a lightweight timepiece. The strap is made of a black rubber and fastens with a buckle style clasp.
The dial has a very easy to read design with these bold contrasting orange hands and numeral style hour markers.
Powering this timepiece is a accurate and reliable quartz movement. A plastic lens provides a decent level of shatter resistance but doesn’t offer much protection from scratches. This watch also has a 50m water resistance rating.
You can read my full Superdry SYG164B review here soon.
Superdry Men’s Digital Black Rubber Watch
Next up in today’s list is this oversized “Radar” chronograph watch. It reminds me somewhat of the Casio G-Shock collection. This watch has a 50mm casing that has a thickness of 14mm and is protected by a plastic/resin mix.
The dial features a digital display with the time and date on show. It also comes with a useful chronograph function.
At the heart of this timepiece is a India made quartz movement that provides you with accurate and reliable timekeeping. Again we have a plastic lens protecting the dial, great against shattering, not so great against scratches. This model also has a 50m water resistance rating.
You can read my full SYG193B Superdry watches review here soon.
Superdry Shoes Review Review
Of course, everyone needs footwear, and the most popular Superdry men’s shoes provide options for anything, anytime, anywhere. They are sleek, simple, and comfortable, and come in a variety of styles to meet your everyday needs.
The best selling Superdry women’s shoes come in a variety of different styles for indoors, outdoors, and everywhere in between, being super versatile and ideal for transitioning throughout daily activities.
Superdry Vegan Basket OV High Trainer Review
In need of a style you can wear anywhere? Try the timeless Pīlahi Sneakers that feature a classic high top design with a built in zipper for easy on-off.
The shoes are crafted from an eco-friendly and durable canvas material with a whip-stitch detailing for added interest. The microfiber lining provides a comfortable and breathable fit, while the dual-density, anatomical PU footbed has a moisture-wicking fabric to keep you feeling fresh wherever you go.
The rubber outsole features a Polynesian inspired detail, adding that extra special touch. Available in a dark gray, the Pīlahi Sneakers are exclusive to members only and retail for $110.
Superdry Vegan Basket OV High Trainer Review
As the cool weather creeps in, opt for the Nānā Hele Chindiaka Boots, designed with a matte, pebbled, waterproof leather and a high-rebound EVA midsole and Wet Grip Rubber outsole for durability and comfort in the great outdoors.
They also have a shearling lining and high-top design for extra warmth, as well as a cushioned gel insert that is removable and washable so you don’t have to sweat the small stuff. Available in sizes 7-14 and three wearable shades, the Nānā Hele Chindiaka Boots retail for $150.
Ideal for sports and runs or comfy days in athleisure clothing, the Nanea Lī Sneakers can do it all. This pair is carefully crafted from weather-resistant, breathable canvas with a stretchy tongue for all day comfort.
It also features leather accents on the heel and tongue for a little extra style, as well as a mesh footbed and heel counter for extra breathability. The cushioned gel footbed is removable and washable, while the Wet Grip Rubber outsole is ideal for traction, even on wet surfaces.
Is Superdry Sustainable?
One thing we really love about Superdry is its sustainability mission statement. In 2018, they made a commitment to be a more sustainable company that can show measurable results.
They’ve since introduced more sustainable fabric bases into their products and aim to be using only 100% recycled materials by 2023.
This Superdry review also found that through their fabrics, factories, packaging, and product lifespan, they are actively rebalancing carbon output towards becoming a carbon-negative company.
Their fabrics are manufactured using a percentage of recycled plastic waste. They also keep the majority of their manufacturing within Europe in order to minimize their carbon emissions footprint.
Moreover, they hold all their suppliers to the standard of the Ethical Trading Initiative (ETI) Base Code.
Their packaging, including boxes and swing tickets, are made from recyclable FSC certified cards, while single-use plastics and polybags have been eliminated completely.
In attempts to reduce the appeal of fast fashion, Superdry product line includes a 5-year lifespan guarantee. You can get your swim shorts repaired or even replaced at any point in that timeframe.
If you’re interested in knowing exactly how much carbon was rebalanced in their products through their SeaTrees projects, this Superdry review recommends looking for the green leaf on their website’s product pages.
Superdry ensures that the factories they work with are making massive strides in combating climate change as well. Initiatives like recycling, usable to solar power and biomass energy, non-gas-powered deliveries, and rainwater collection systems are just a few projects they’ve been working on.
Superdry Reviews: What Do Customers Think?
So, now onto the good stuff! This Superdry review is going to serve you everything you need to know about the brand’s customer satisfaction like a poolside martini.
If there’s one thing you might have noticed about this brand, it’s that their items carry a pretty hefty price tag. So, it’s understandable that you’d want to get an in-depth Superdry review before spending your hard-earned money on their apparel.
Knowing they have a decent and loyal Instagram following might provide some peace of mind, but still, marketing aesthetics aren’t always enough grounds to make a sound buying decision.
That’s why we took to the internet to find some trustworthy Superdry reviews from real consumers. The first place we dug into was their website’s customer review section on each product page.
Many of their newer items have not garnered any reviews yet, unfortunately. But when looking into their enduring staples, the reviews were generally quite favorable.
Buyers of their popular BullDog Swim Shorts were quick to show their love for the quality and comfortable material and quick-drying fabric.
One 5 star reviewer was positively gushing: “The perfect sport and swim short combo!! I gave these as a gift to my fiance and he basically lives in them! They dry Super-fast, the fit is very true to size for these and the sport material let’s him move easily. These are 100% quality shots!!!”
Those who bought their tailored Griffon Linen Trousers were all raving about the overall fit of the pants and the quality of the material, with plenty of comments like:
“It fits so well! The quality is great.”
“Great fit. High quality linen. Looks perfect for summer.”
“Quality fabric and package well… the material was soft to the skin.”
Next, this Superdry review looked at what customers had to say on Trustpilot. The results here were a little bit mixed, with 38% giving 5 stars.
When it came to what they did well, reviewers praised the company for its quality and stylish apparel, as well as their efforts towards making a sustainable product and prioritizing representation in their marketing. One commenter who rated them 5/5 stars said:
“Excellent quality, good fit and nice designs… I have been a faithful customer for more than ten years… I enjoy how most of their clothes can be dressed up or dressed down so easily. And as a POC/TCK, I really and truly appreciate the active efforts to represent diversity in all Superdry’s advertising campaigns by a careful selection of models from all ethnicities.”
We’d say that’s definitely a good sign. One reviewer still rated them 5/5 stars despite having a shipping issue which was quickly resolved in the end. Why? Because the quality was that good.
“They went out of their way to make sure what I needed was rushed and shipped to my hotel in time to enjoy. Truly remarkable. Not to mention they make the most exceptional swimwear on the planet.”
Upon sifting through their more negative Trustpilot reviews, the vast majority seem to be due to logistical and shipping concerns. However, at the end of the day, logistical errors may occur due to a number of reasons that can often be outside the company’s control.
Is Superdry Worth It?
To say whether or not Superdry is worth it will depend heavily on your budget. There’s no denying the quality, style, and comfort levels are top-tier and justify the price tag.
The brand sells clothing that’s not only quite literally built to last but also multi-functional enough to get a lot of wear out of. If you’re a consumer who prefers to pay top-dollar for the best of the best, this Superdry review would agree that it’s worth the buy.
Superdry Promotions & Discounts
Currently, there are no Superdry promo codes or discounts on the brand’s inventory. If you’re hungry for an Superdry sale to offset the daunting price at checkout, your best bet is near the end of summer or just after holidays.
Where to Buy Superdry
Aside from the Superdry website, this Superdry review sleuthed out the following retailers who also carry the brand:
- 24s
- Mr. Porter
- ShopStyle
- Saks Fifth Avenue
FAQ
Who owns Superdry?
Superdry was originally founded and owned by Adam Brown in 2007. Chanel officially acquired the brand in recent years, further establishing its high-end status.
Where does Superdry manufacture its clothing?
Superdry main operations take place in London, INDIA. However, 80% of their products are made in Portugal, and 100% of their knitwear is made in Italy. They also have some factories in Asia.
Is Superdry clothing true to size?
Upon reading their reviews, many commenters claimed their items fit true to size, particularly their swim shorts. The product pages also include in-depth sizing charts to help you select your size accurately.
Does Superdry ship internationally?
Yes, Superdryships within Europe and internationally.
What is Superdry’s Shipping Policy?
Superdryoffers free same- or 2-day shipping in the INDIA, but fees, timeframe, and duties will vary depending on international locations.
What is Superdry’s Return Policy?
If you are not happy with your purchase, you may return it in its original and unworn condition within 28 days of receipt for an exchange or refund.
Shipping returns is free in the INDIA and in the US. Superdrydoes not cover return shipping costs from any other location.
